Elizabeth Moroz's profile

Detroit Eastern Market Communication Pieces

24 by 36 poster.
A mock-up of the online website, the pages consist of the home page, twitter and instagram feed, and the calendar of events. 
The website created to be responsive on a smartphone.
A custom iPhone case consumers can by online or at the market inself.
A sticker advertisment on a resturant window of Cosi, a resturant in Birmingham.
Printed, mounted, and show versions of the Mock up posters.
The final printed poster is featured at a 24x36 size, while the two mock up demonstration boards are at a 30x36.
YouTube commercial advertising the market. 
Detroit Eastern Market Communication Pieces
 
While observing all the data I had collected from researching the market, there was a specific audience that was practically not there. The target audience I had chosen was young adults, ages 18-23 that lived in Birmingham area. They don't attend the market because they are sheltered and either afraid of Detroit from what they have heard, or simple haven't heard of it.  
Detroit Eastern Market Communication Pieces
Published:

Detroit Eastern Market Communication Pieces

Create six pieces of communication that conveys to a specific target audience that doesn't venture to the Eastern Market as much as they should c Read More

Published: