Layout, advertising development, design, photography, illustration, and campaign direction using bold, experimental typography to design a sticker, flyer, and poster for Ray Ban.

I used color, texture, and a loud blend of typography to create a bold ad campaign for Ray Ban. I wanted to appeal to a target audience of 30-something tech professionals in the Bay Area, and targeted this Campaign to specific locations, encouraging people to get out and #exploreyourcity through the lens of a pair of RayBans. This project features photography from a trip I took to San Francisco, where I was inspired by the city’s strong sense of identity. I imagine that the continuation of this campaign would be uniquely built around each major city featured, while still featuring the “bold” nature of the ad campaign.