| CONCEPTUAL BRIEF |

VIMTO REJUICE & RECONNECT

Trend Forecasting – Consumer Targeted Campaign

The Vimto Re-juice campaign identifies a social trend via research into current events and news stories. I identified the trend of ‘The Sharers’, which focused on the millennial and generation Z consumers infatuation with social media and over sharing via their online platforms.I linked this trend with the brand Vimto and created a ‘Re-juice’ campaign, which encouraged consumers to log off for a day and really get to know one another the traditional way without technology. I furthermore created promotion and outdoor marketing visuals based around this trend with the slogan ‘Don’t have a meltdown, Re-juice with Vimto’.