Grand Master Shiraz wine label & packaging
The best of Barossa in one bottle.
For nearly 45 years, Barons of the Barossa - industry leaders and lovers of all things food, wine and heritage have been championing the beating heart of South Australia and the best it has to offer.
This project aims to celebrate the wine community in the Barossa region while also raising funds to build The Barossa Cellar, a state-of-the-art wine museum and community hub. So it was fitting that we included the artwork of a Barossa-based artist, Marnie Wark.
Grand Master is a wine of high calibre which called for a slick and elegant packaging solution. With Wark's contribution, the bigger picture and messaging in mind, I set to work to piece together all the elements. The result is something that we feel reflects a premium wine from the unique Barossa region.
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Designed at Vinomofo
My role: Art Direction, Graphic Design, Package Design, Product Styling
Photography: Christopher Sutherland
Copywriting: Chris Coffey
Artwork: Marnie Wark
I started this process by using some of Marnie's existing work and exploring some layout concepts that would hold meaning to the Barossa and the project. After discussing with the client and artist it was agreed that we would expand on concept no.3. The next step was to develop this further using Marnie's nominated artwork.
Marnie's artwork below was originally made for a mural. We chose to focus on a smaller portion of the artwork to balance the label out with the mandatory product information.
It was crucial to design this label to complement the artwork. Once approval was received for the artwork crop, I began exploring different label forms before settling on the asymmetric wavy trim.
The branding is minimal with an emphasis instead being placed on the artwork and the storytelling on the back of the label. I also added a neck label for some decoration but also to allow for the Barons of Barossa branding to sit front and centre without imposing on the artwork.
Gold foil and high gloss finish off this label framing the artwork fit for exhibition in a gallery or the wine rack. With this in mind, care and attention were given to ensure this bottle looked just as good lying down as it does standing up.
