Leah Gross's profile

Hurricanes Football x adidas Sebastian Cleat Canvas

- Project Manager
- Was assigned project as part of the larger Football Office Area renovations
- Focal point/statement piece for Recruiting Lounge that will be home to the Hurricanes' infamous "Turnover Chains"
- Activation of unique partnership with adidas
- Project requested by Head Coach Manny Diaz
- Recruited artist, Peder Cho, to deconstruct adidas cleats and sew them into a design for the mural canvas
- Recruited artist, Miami Quake, to paint Turnover Chain style mural on the cleat canvas
- Led communication efforts between all stakeholders (artists, adidas representative, senior administrators, facilities, design firm, etc.)
- Provided all concept materials and aided artists by assisting in the creative direction to meet the Miami brand standards
- Battled through lots of project roadblocks to see this amazing piece of art into fruition

Photo Credit: Tim Brogdon

Hurricanes Football x adidas Sebastian Cleat Canvas
Published:

Hurricanes Football x adidas Sebastian Cleat Canvas

Published:

Creative Fields