SAAC hired me to create a concept and creative for their conference and expo, featuring a hub and spoke design, and using the theme of "Leading Collaboratively." I came up with this option for them based on the energy they wanted to convey and using SAAC's brand colors. Their audience is a group of people in their industry who view the conference like a reunion. 

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To mirror their goals I used a concert poster type vibe with extended lines, bright colors, and stacked text. It makes it feel slightly busy, but energized with motion. I also included some chat bubbles to convey the collaborative nature of the convention and the conversations they would have there to do business.

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