A campaign, advertising the legendary Radio Flyer red wagon, the concept behind this piece was to take the wagon and present it like it was a new car for sale. The tagline, “Who says you need a license to drive?” besides being witty, is suppose to make the association between the wagon and a car, as does the purpose of the name “2011 Little Red Wagon” presenting it like it’s the new annual model of a car.

 

(This is also a school Project. Due to feedback I received of one of my teachers I may end up redoing this particular piece to make it feel more like a car ad and change, or get rid of certain elements.)