Smog
Corporative Identity
Corporative Identity
This briefing was about the development of the corporate identity of music events producers called Smog (www.smog.pt) from logo to stationary (paper and envelope).
The main creative idea stands on the concept of light reaching out from the darkness using the environmental meaning of smog (smoke+fog), in the middle of the mist this brand is like a "lighthouse". The concept is worked on the logo by the yellow outline (light coming from behind the dark) and the cloud of letters (mist).
The stationary is a conceptual declination of the logo.
The main creative idea stands on the concept of light reaching out from the darkness using the environmental meaning of smog (smoke+fog), in the middle of the mist this brand is like a "lighthouse". The concept is worked on the logo by the yellow outline (light coming from behind the dark) and the cloud of letters (mist).
The stationary is a conceptual declination of the logo.
Logo
Logo Mockup
Stationary - Paper
Stationary - Envelope
Stationary Mockup
