This photo was taken by me and the hand lettering in the sketchbook of the Local Coffee logo was also done by me. One of our sales people at work wanted to present this to the owner of this shop to see if they'd be interested in advertising with us. Since this is a favorite coffee shop of mine I decided to spend a little more time on this piece than I'd normally have time for.
Latte by the fabulous baristas at Local Coffee. Photo, hand lettering, and poster design by me.
Trinity University was so impressed by our attention to detail when it came to mimicking their branding and revising for outdoor use that our Account Executive managed to not only get a meeting with them, but sell them on an outdoor advertising campaign that they renewed for several seasons.
The sales person on this account specifically requested an extension. The thought was that if they liked having a flat extension we could later redo the baseball as a 3D soft inflatable extension.
This was another project where their would have been a 3D inflatable extension. In this piece the camera would have been the inflatable while the model's hair would have been a traditional wooden extension with vinyl wrapped around it to match the static board.
How to have fun with a subject like tractors? Play with the type, of course! The reason for the grainy image is it was swiped off of the client's website for use. Often, when working on spec we didn't have access to high res photos that were specific to their industry. So we made do.
This is one piece of spec that I really wish had gone to production. Most of the tattoo expo artwork in our market tended to be fairly boring considering the subject matter. Ultimately, the client went with a much plainer design for this board, but I certainly had fun designing this vintage styled look!
This board would have featured extensions coming off each side of the board. Not nearly as eye-catching as 3D effects or extensions that come higher off the top of the board, however anything that changes the scene from the expected rectangle shape will help to garner attention.
Often, the most effective way to gain attention for a billboard featuring a normally "small" object is to blow up some aspect of that object. Here, I chose to zoom in on the bottle label. You can still see that it's a beer bottle, but highlighting the "Brewed in San Antonio Texas" part of the label speaks to this company's local roots and stands out far more than a whole beer bottle would have.
Left to my own devices I'd have gone with the first photo. Ultimately the client chose a variation on the second piece. Perhaps the dentist in charge has a different sense of humor than I do...
If you've ever been to South Texas in August this board really doesn't much explanation. This idea was pitched to several different local AC-HVAC companies and at the very least, everyone got a laugh out of it.
The only strict instructions I was given for this piece were to "keep it classy". On that count, I think I succeeded. This client had no true branding style at the time other than mentioning they liked this shade of pink. So I kept it clean, easy to read, with the important info highlighted by the pink box.
This was a project for the Economic Development Department of the City of San Antonio. The campaign would have utilized junior posters, bus artwork, and transit shelters. After quite a few rounds of edits the campaign was postponed indefinitely, though as far as we knew they were pleased with the work.
Our regional manager asked us to create some holiday spec for any local business we felt could use some outdoor advertising. I'm a fan of this boutique and I enjoy dressing in vintage style, so this project was an absolute joy to work on.
