Lena West aims to be a business coach with a focus in women. I had the opportunity to help her jumpstart her vision for her brand by producing stylescapes.  Below are the two final iterations that was hers to explore.   The first being a highly refined and premium essence while the other was meant to be a grounded friendly design.  

At the end of the day, the favorite was the style above.  It eluded to the more prestigious ambitions that emanated a sense of spirituality in a modern business coaching environment that I felt is truly unique to Lena West's vision.