Oklahoma State University began a "rebranding" campaign beginning in July of 2019. Essentially, that campaign focused on a simplified logo and clearing of unessential logos that the university felt had diluted their identity. My design process for the season focused on bringing attention to two major elements that defined Oklahoma State's new campaign: 1. America's Brightest Orange; and 2. the 20-degree angle of the OSU cattle brand.
As the lone designer for a majority of the 2019 season, I was responsible for almost every public-facing design during the Cowboys' 8-4 campaign. Most every graphic was built in Photoshop artboards and distributed across multiple social media platforms, including Instagram, Facebook, Stories, Snapchat, and Twitter.
"Anonymous" players were not originally photographed that way, but are rather manipulated roster photos to include a mirrored face mask shield and generic No. 19.
Photos are attributed to both staff photographer, Bruce Waterfield, and myself.
