Year
2017
Peloton Treadmill
In late 2017, Peloton, a fitness company that made a splash with their stationary exercise bikes asked me to create visuals to unveil their next product at CES 2018. The treadmill would offer live-streamed exercise classes just as the bike does, but would cater to runners and expand the company's portfolio.
Brief
Peloton asked me to create 20 high-resolution marketing renderings. I would be supplied with photos of the athletes and CAD data and I would create highly-flexible, layered Photoshop document files. An NYC agency called Urban Studio would complete the compositing process, combining the athlete photography with my renderings. The turnaround was less than 2 weeks over a holiday break, which made it challenging.
Process
Peloton supplied me with photos of the athletes using a prototype treadmill, as well as 3D CAD data of the treadmill and accessories. First, I used KeyShot to build a physically-accurate studio to match the lighting in the photos of the athletes in action. Next, I imported the 3D models of the treadmill and accessories and matched camera angles and properties in KeyShot to those of the photos. After that, I matched the CMF of the 3D models to the physical product. Finally, I created the high-resolution renderings and prepped the layered Photoshop files to hand over to Urban Studio.
Collaboration
Each party involved, Peloton, Urban Studio and myself, were all collaborating remotely and the process went very well. Everyone was great with communication, easy to reach and were helpful. After I handed off my layered PSD files, Urban Studio did a great job compositing and bringing each image to completion.
A Successful Launch
While I unfortunately wasn't present at the CES launch, it was rewarding to see Peloton's new product receive so much publicity. Seeing the images I helped create be used in so many locations was really cool. I'm very grateful to have been asked to work on this project and offer a big thanks to all those involved.
Credits
Photography & 3D models: Peloton
Retouching & compositing: Urban Studio NYC
Light, materials & rendering: Me
