Logo design for TED speaker and writer Chris Field.
Target Market: Kind of people who want to make the world a better place.
People who value kindness and compassion and doing good.
They are interested or at least intrigued by the idea of disrupting for good.
They are the kind of people who want to make a difference but aren't sure how to do that. They are every age, every color, every gender.
Mission: The mission of disrupting for good is really about empowerment. It's about finding those things in the world that need to be better and believing you are capable of being the one who makes the change. It's an invitation to see the world differently. But not just to see it; to actually be the one who makes it better. I empower people through stories: good stories of good people doing good things.
