Nissan is the most innovative car company, as innovative as your children's imagination.
Kids are naturally inquisitive, asking questions about everything they experience. This same curiosity is exactly the source of Nissan's innovative spirit. There can only be innovation by constantly questioning the status quo and re-evaluating how things are done. For every question, Nissan has an innovative answer.
Awards:
First Place (Silver), Telly Awards
Gold, 3AF (Asian American Advertising) Awards
Silver, Summit Awards
Kids TVC
Various children ask their parents about their cars. "Mommy, can our car last longer?", "Daddy, can our car save the Earth?" Nissan has all the answers to make transportation more durable, affordable, convenient, and sustainable.
This concept also uses Chinese idioms that describe the question/answer pairs to further bring home the particular innovations.
Kids Print: Match
Headline: Your Most Innovative Answer
This interactive print ad uses matching idioms to the Nissan cars, allowing consumers to learn more about the key innovations of Nissan. The match concept brings a fun and child-like theme of the Kids TVC.
Headline: Your Most Innovative Answer
This interactive print ad uses matching idioms to the Nissan cars, allowing consumers to learn more about the key innovations of Nissan. The match concept brings a fun and child-like theme of the Kids TVC.
Kids Digital: Questions/Answers
Frame 1: Can a car be durable
Frame 1: Can a car be durable
Frame 2: Nissan Altima - Over 5000 quality tests
Frame 3: Can a car run without gas?
Frame 4: Nissan Leaf - 100% Electric. Zero Gas
Frame 5: With every question, Nissan has an innovative answer.
Frame 6: Nissan. Innovation for today, tomorrow, Innovation for all.
Frame 7: Learn More
This digital banner is a straight adaption of the TVC using the questions/answers concept to link to the cars, allowing consumers to learn more about the key innovations of Nissan.
