The goal of this project is to create a holiday theme email that’s unique and fun about how Sears plays into the history of the North American Aerospace Defense Command’s (NORAD) annual Santa Tracker. 

My responsibility on this project is to collaborate with the art director and copywriter to come up with design content that is fun to read. It is important to make sure that people will want to read the story. And in order to do that, the content needs to be simple, straight forward, not so copy heavy but also visually interesting to look at. 

The Sears Holiday Norad email was a success and was nominated for a Webby Award in the Advertising Media category. It received 2nd place. In all, it’s a team effort and a project I am really proud of.