The Air New Zealand New Year Sale is one of the airline’s biggest tactical sales of the year and drives our Summer Worldwide Sale. The deals consist of both short-haul and longhaul airfares (whole network), supported by land add ons (cruise, accommodation and touring deals), so positioning Flight Centre as THE place to book your 2020 escape is the key message we wanted to portray with our customers.

For this I designed the branding for the 'Air NZ Worldwide New Year Sale'. It was a takeover for the full campaign period. Here is the final design and the original concepts it originated from.