The Project:
Branding for a clinical research startup.
Branding for a clinical research startup.
The Scope:
- Design an identity system that looks fresh yet is easily recognisable as medical
- Design an identity system that looks fresh yet is easily recognisable as medical
- Create brand collateral
The creative idea:
BCR (Berendt Clinical Research) is a medical startup focused on delivering very specialised know-how to pharmaceutical companies that rely on it for its future product launches. The idea comes from splitting a drug capsule and using its shape as a frame for all of the graphics. The gradients comes from various types of medication mixtures used in the research.
