A global Powerhouse.
With 25 years of television, toys, and spandex Power Rangers is a powerhouse brand of entertainment. For many kids, this introduction to live-action super hero entertainment is the coolest thing they can imagine. Teenagers transforming into a team of colorful, spandex-clad warriors piloting giant robots to fight a band of brainless creatures!? It’s literally everything.
Campy, colorful, and full of conviction.
Power Rangers is both charmingly cheesy and a proven legacy franchise. It deserves a visual identity that reflects and honors all the camp, color, and conviction the broadcast show offers.
The biggest brand with the brightest heroes.
This Megazord of a franchise requires absolute excellence in delivery for brand execution. Our robust brand toolkit provides the assets and parameters necessary for global rollout.
We chose to elevate the spectrum of color into the brand cache, as it represents the unity of the Power Rangers Team. Rather than isolate a hero ranger, the identity works the best when showing the strength in teamwork and diversity.
Quirky, yet appealing visual identity.
Power Rangers is at its best when it leans into the quirky, brightly colored, camp that makes it different from every other super hero franchise. It’s a safe brand that parents trust, and a seemingly high-stakes brand that kids love. It is important that the identity maintain visual levity.
