Brief:
To launch the first ever Bachelor in SA.
To launch the first ever Bachelor in SA.
Idea: Date night with The Bachelor
The first season of the Bachelor will be on South Africans screens for the first time ever, every Thursday from the 14th of February. If we expect our viewers to keep up with the series, we have to get them to reserve this day of the week and dedicate it to spending time with The Bachelor.
Date Night Calendar
The sexiest people usually end on calendars. We would like to create a calendar with steamy photos of the Bachelor. Fans of the Bachelor will get to see him in 12 different sexy poses and outfits all while being reminded that they have a date with him every Thursday.
The first season of the Bachelor will be on South Africans screens for the first time ever, every Thursday from the 14th of February. If we expect our viewers to keep up with the series, we have to get them to reserve this day of the week and dedicate it to spending time with The Bachelor.
Date Night Calendar
The sexiest people usually end on calendars. We would like to create a calendar with steamy photos of the Bachelor. Fans of the Bachelor will get to see him in 12 different sexy poses and outfits all while being reminded that they have a date with him every Thursday.
Credits
Creative Director: Ilze Sobiech
Art Director: Ronald Mabe
Copywriter: Luyanda Mpangele
Photographer: Jessica Notelo
