![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/99be7d91711527.5e3aaf4aafbf6.jpg)
The Melting Cocoa
A cookie store that produces good-quality homemade cookies and cakes. In this project, I wanted to highlight the taste of freshly baked homemade cookies with an understanding of the future expansion of other products along with cookies and cakes. I supported these factors with strong and bold typography with vibrant and modern colours like Orange (Crayola) and MSU Green.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1a813391711527.5e3bdf5585572.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fae80191711527.5e3bdf55864db.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0f0b3c91711527.5e3b11aa02c2c.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6eaafa91711527.5e3b11aa02265.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/465a5a91711527.5e3b09d26cb3c.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/999d5791711527.5e3ad359c6aa4.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b6bcfb91711527.5e3bd29513a45.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f52a591711527.5e3ad3f364cc6.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/289a8b91711527.5e3b0d442ff7e.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/89489c91711527.5e3b2479d015f.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b39c8891711527.5e3b1c9b9a3e0.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a6146591711527.5e3a881552999.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/18ca6a91711527.5e3ad774d943b.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bc992e91711527.5e3affc49e072.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/19583691711527.5e3b1a7d5b388.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a7619391711527.5e3ae9d28559b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f1945891711527.5e3ae9d285ca4.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3707df91711527.5e3af6dce6113.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5daf7c91711527.5e3a8977ca9cb.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3792b491711527.5e3bd82f73a63.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e8766691711527.5e3bd82f733f8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d926fe91711527.5e3bd82f72d4a.jpg)
![branding art direction strategy Packaging ambience cafe Coffee chocolate cookies logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f7a3cc91711527.5e3aaada5573d.jpg)
All content is used for demonstration of the case and for non-commercial use. Photos used in this project belongs to their original owner.