Context:  Each year, Toyota give out new year gift pack to their partner & customers. On Tet 2020, Toyota want to continue this tradition activity in order to nurture their customer relationship.  

Idea: Time For The New You - A motivation message for all Toyota customer. As new year is the time for change, Toyota want to inspire customers/ partners to innovate themselves together with Toyota for a better future. 

Goes along with the calendar are the images of different Toyota car brand. Under each car brand identity, we visualize and put inspiring message into it to make the calendar more eye-catching as well as more impressive. 

2. Greeting Card