Client: MillerCoors & Blue Moon
Location: Churchill Downs, Louisville, KY & Denver, CO
Project: Art Direction & Media Design
The first year that MillerCoors & Blue Moon were set to be sponsors at the Kentucky Derby at Churchill Downs in Louisville, Kentucky was a special one. Being the official craft beer sponsor of the event, the brand wanted to create a fresh batch of content with a unique and modern feel to it while keeping in line with the traditions of the Derby. Over the 3 day event, my team and I created a series of photos, video and animations to help launch social media content & PR coverage of the event for press outlets, as well as an internal long form video with event statistics that they can use as promotion to their sales reps. Assets were featured on pages such as Foodandwine.com and Medium.com reaching millions of new viewers.
