Alla Litovchenko's profile

Creating Community for Rare Disease

Rare Disease Celebrity Spokesperson (Clio Healthcare Award)
When you’re diagnosed with Ph+ CML—just one of a few thousand people a year—you can feel really alone, really isolated, but just as devastated as anyone else who’s ever heard the “C” word.
That’s why Tasigna needed to create a community—create a team. And luckily we had one of the best players of all time on our team. The NBA’s all-time highest scorer with 38,387 points. We had Kareem Abdul-Jabbar.
Creating Community for Rare Disease
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Creating Community for Rare Disease

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