Design Challenge:

For this project the challenge was to re-design the packaging for Hungry Jack syrup in two different demographics. The first is packaging for High-end customers that like the sleek and handmade/small batch look. The other is a middle class brand that is to appeal to people who like no frills and a relatable product. Both products must have unique containers and the labels that go with them.

Design Narrative:

The goal was to design packaging that fIt two different demographics. 

The middle class design is more playful and art driven. This is made to be relatable and not make the consumer feel overwhelmed while buying products. 

As for the High-end product, it is more handmade/small batch feeling to give the consumer that they are buying something special. The designs are minimalistic but still carry a nice weight to catch the attention of the consumers eyes.