February 2020 a huge PR showcase was planned to promote all the new Sky Original productions coming to screens over the year. The event took place at the Tate Modern in London with all the creative talent from each show showing off new trailers and talking about their shows. To help promote the event a press and Digital OOH was put together that was localised area of the Tate Modern.
The event was called UP NEXT which had a colour gradient running through the copy NEXT, stills from all shows were used as Key art and title logo have yet been created or still being worked on. Digital 6 & 96 sheets as well as digital towers were created with half page double page spread newspaper press ads. With testing and problem solving with the designer additional retouching was added in for press and digital so copy was readable on busier images.
The event was called UP NEXT which had a colour gradient running through the copy NEXT, stills from all shows were used as Key art and title logo have yet been created or still being worked on. Digital 6 & 96 sheets as well as digital towers were created with half page double page spread newspaper press ads. With testing and problem solving with the designer additional retouching was added in for press and digital so copy was readable on busier images.
Artworkers: Robert Watts, Haley Hilario
Designer: Andrew Hudson
Retoucher: Simon Schmitt
Digital 6 sheets
Digital towers
Digital 96 sheets
HPDPS - Half page double page spread newspaper ads
Newspaper proof next to final newspaper ad
Final newspaper ads
Final Digital 6 sheets
Digital Tower
Digital 96 & 6 sheets
Digital building projections at key locations
TV promo for the 2020 preview
