Clever Lightning Logo Design Using Negative Space. Bold, Yellow & Black.
We highlighted something unique to the brand – a lightning volt which also helps for clients and customers alike to make a connection to the brand’s name. Implementing this within a negative space logo married the type with the icon in an effective way. Not only is it a point of difference, it also highlights the spark and energy behind Volt TV.
The bright and bold colour palette also made for some striking business cards and stationery design by further enhancing the dynamic, action packed brand. By continuing to be bold throughout their other marketing collateral, Volt TV is bound to make potential customers sit up and take notice when they receive their letterhead or business card.
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