Full Fitness is an app for IOS system that has everything related to exercise: all kinds of exercises, BMI calculater, food tracker, exercise calender, planner, etc. And all of these only cost $3.99. No subscribsion fee.

Although the price point is interesting, The creative concept behind this campaign is: Make the world your gym.

People think they are too busy to go to gym and work out but what if they can find out work out anywhere?