Coax worldwide Branding & Identity

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Company Name: Coax Worldwide

Branding and Identity

Company Description:

We are a company that produces new ways to make payments by combining innovative software. Our main product is an app that lets you make payments on the go using new creative techniques.

Our target audience is male parents. We want to convey a sense of fame while at the same time being fresh.

Color Style Preference:

-One color (Yellow)

Logo Style Preference:

-Wordmark. (Minimal, Simple, & easy to read)

Logo Usage:

-Digital & Print

My approach to this design was to keep it very simple and easy to recognize. I decided to go for two typefaces to use for the logo which are not commonly used to make it look fresh.

It was a challenge to make a logo with only one color that's why I decided to show how it would look when combined with another color.

I had to go the extra mile by creating patterns for them to use in the future. The app icon and the logo are the same.

LOGO