IKEA
FRIENDS
We want to launch IKEA Friends (App & reward program) which will allow the consumer to experience an enhanced way of shopping through the benefits that the program/app offered.
The main goal is to create an awareness of our program and ask people to join the program and benefit from it.
Film #1 | The tracking: A friend you can always find
Film #2 | The sick friend: A friend that enjoys your company
Film #3 | Enjoy the rewards: A friend that appreciates you
Film #4 | Share your thought: A friend that listens
Tactical short videos:
Client: IKEA Saudi Arabia
Agency: Memac Ogilvy - KSA
Team:
Philippe Aprahamian, Executive Creative Director
Saed Al Ali, Sr. Art Director and Copywriter
Roberto Marcaida, Art Director
Amjad Murad, Graphic Designer
Sarah Somali, Content Writer
