CHIP IN
Morgan Dallas
Kathryn Luke
Our brief was to redesign a range of biscuits with a new brand that responded to current macro trends. Our range responded to consumers becoming more empathetic and paying attention to honesty and genuine kindness in the brands they purchase. A dollar from each packet bought would go towards a local cause (lunches for kids, youth mental health, green peace, and Māori well being). People will still buy their sweet treats but an act of kindness would make them feel less guilty for it.
Physical mock ups of the design
Below is the dossier we developed explaining our process of analysis of the existing brand, its competitors and our new range. For a clearer version see https://chipinernestadams.blogspot.com/
