Blush and Bloom is an affordable makeup line for teenage girls starting out with makeup. They are young but maturing, so the design should include youthful elements without being childish, and be balanced with a more sophisticated design.

It is fun, youthful, energetic, playful, fresh, and passionate. It focuses on a beachy summer theme, with the use of bright colours and an aim to achieve a positive attitude in the target audience.

Photography of a swatch of the product itself adds a useful element to the outer packaging, as the consumers can see what the inside product looks like.