This publication looks at Coca-Cola and breaks down the company and the advertising campaigns within the last 125 years. 

 

By researching into the the theory and design behind Coca-Cola's advertising campaigns, I was able to present the ideas and techniques that the company have used to make coca-cola one of the most successful and largest, worldwide brand. 

 

Collating all this information in the form of a case study within the publication provides a full investigation into the world of Coca-Cola.

 

The publication is packaged in a natural grey board case this holds the publication, poster and digital resource, making one complete product.