Mindgarden
A unique, hand assembled brochure
A unique, hand assembled brochure
Mindgarden, a new product ideation consultancy, was referred by a former colleague for a corporate brochure with rustic, tactile appeal. The result was this hand assembled 8.5" x 5.5" booklet featuring a handmade paper jacket infused with wildflower seeds, which actually grow when planted and watered. Prospective clients who received this unique, limited edition brochure were encouraged to "sow the seeds of personal and business growth" both literally and figuratively.
A custom stamp was created to hand print the company name on each brochure cover.
Requiring the reader to physically engage with and unfold the introductory message was designed to create a sense of discovery.
An interior spread, including information graphics.
A business card designed as part of the project was inserted into hand cut slots in the back cover.
