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Proof Alcohol Ice Cream

PROOF Alcohol Ice Cream
Their Need
PROOF was the first alcohol ice cream to hit the market. As a leader of a new dessert category, the company wanted to elevate the look and feel of its brand to better align with the product’s sophisticated and sturdy taste.

Our Solution
Keep leading and disrupting this new dessert category! Not just with the creamy, bold taste of PROOF, but with a distinctive look, voice, and attitude that lets the world know the PROOF is in the TASTE. Taking our lead from PROOF founder, Jenn Randall-Collins, we created a fresh identity showcasing some of the philosophical framework behind the artisan alcohol ice cream company and its spirited collection of flavor pairings, including a brazen color palette promoting the brand’s sophisticated energy; a typeface reminiscent of Old West saloons; and a velvety design sentiment emphasizing a modern approach to indulgence.

With an approved identity system in place, we focused heavily on content development, packaging and creating a marketing roadmap designed to direct the product’s journey from start-up to national brand.

The packaging took on a life of its own and required multiple versions to accommodate existing containers, new containers, and several portion sizes.

Alongside the roadmap, we developed a suite of marketing collateral, including freezer wraps, coasters, koozies, stickers, popup signs, a booth for outdoor festivals and events, tablecloths, postcards, and T-shirts. We also designed a new website, social media presence and digital media kit.
Proof Alcohol Ice Cream
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Owner

Proof Alcohol Ice Cream

PROOF was the first alcohol ice cream to hit the market. As a leader of a new dessert category, the company wanted to elevate the look and feel o Read More

Published: