313 Day Collection

  • Merit Goodness 313 Day Collection
    Whatupdoe, Detroit for what up, I designed a clothing collection for Meritgoodness's #313day release. It was fun creating the merchandise and creative directing the shoot. 313 Day is the day every year where we, Detroiters', celebrate the city that we love.The collection is live, and we released the hoodie for $31.30 and the shirts $13.30 for one day only.

    You can purchase here: https://meritgoodness.com/collections/all

    Background about Merit
    Merit is cause by design. For the past four years, 20% of customers' purchases went towards college  scholarships for underserved youth through our FATE program. 

    What’s so unique about Merit is that we aren’t just raising money for youth to have money for college, but we’re walking with them, hand-in-hand. Making sure they have sufficient tools to reach this milestone. Our very own non-profit the FATE program works with close to 75 students in the Detroit area, preparing them to embrace their education and become world-class citizens. It’s about quality time. We invest time in our products, ensuring customers the most comfortable fabrics and a timeless design. But nothing seems as important as the time we invest in our future, our students, who are the next generation of leaders – tomorrow’s artists, judges, entrepreneurs, bankers, and educators.