CCTV-4 “NATIONAL TREASURE”
IS A TV SHOW ON CCTV4 CHANNEL FOCUSING
ON SHOWCASING OF MUSEUM LEVEL CULTURAL ARTEFACTS AND RARITIES IN PLAYFUL AND KNOWLEDGABLE WAY. WHILE THINKING OF THE CONCEPTS I WAS FOCUSED ON THE IDEA OF IMPLEMENTING THE TRADITIONAL DECORATION ELEMENTS IN THE NEW CGI FORMAT — ABSTRACT, BUT AT THE SAME TIME WITH SPIRIT INSIDE.
ON SHOWCASING OF MUSEUM LEVEL CULTURAL ARTEFACTS AND RARITIES IN PLAYFUL AND KNOWLEDGABLE WAY. WHILE THINKING OF THE CONCEPTS I WAS FOCUSED ON THE IDEA OF IMPLEMENTING THE TRADITIONAL DECORATION ELEMENTS IN THE NEW CGI FORMAT — ABSTRACT, BUT AT THE SAME TIME WITH SPIRIT INSIDE.
CONCEPT 2: Treasure Mosaic (approved)
This is one of the concepts that I took part in not only as an art director but as a designer.
Color research
See full project: https://www.behance.net/gallery/92220437/CCTV-4-National-Treasure
Done as part of N3 Design team.
