吉姆尼车是铃木汽车旗下的一款越野车车型，以其卓越的越野性能，深受户外越野爱好者喜爱。吉姆尼纵队正是由有共同户外越野爱好的车主们自发组建的车队。
IP形象创意来自蜜獾，这种看起来萌萌哒、身长不超过一米、体重也仅仅只有十公斤左右的小动物，以小个子大能量、不服输的个性著称，被中国网民昵称为“平头哥”，更被世界吉尼斯记录评为“世界上最无所畏惧的动物”。而这种勇敢无畏、喜欢冒险的精神，恰恰与玩越野车文化的人群高度吻合。
几年下来，随着全国各地越来越多越野爱好者加入，吉姆尼纵队已经成为业内非常知名的户外越野车队，而“平头哥”的IP形象，也成为纵队的最佳形象代言人。
Jimny car is an off-road vehicle model of Suzuki motor, which is famous by its small size but tough, with outstanding off-road performance. Jimny Fleet is the spontaneous team of off-road enthusiasts who bought the Jimny car.
Inspired by the Honey Badger, this small animal looks lovely, length is less than one meter, weight is only 10 kilograms, is well-known by its big energy and indomitable personality. It is given the nickname "The elder brother of the flat head" by the netizens in China. Even it is ranked by the Guinness world records as "the most fearless animal in the world".
And this kind of fearless, adventurous spirit, exactly the people who play the off-road car culture is highly consistent.
Client : 吉姆尼车队俱乐部 Jimny Fleet
Concept : Ave Leung
Creative Direction : Ave Leung
Illustration : Ave Leung
Designer : Jin Leung
3D Graphic : Yi Jong
Motion Graphic : Yong
