ShelterBox Canvas Screen

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How would you cope if you came home to this?

The brief for ShelterBox made it clear that this campaign should demonstrate the terrible emotional trauma people go through when they lose their home; even their entire community. I decided to use guerilla marketing platforms in order to be thought provoking and make more impact.

The visual below demonstrates a vinyl print screen covering a house, to give the homeowner a visual idea of what it would be like to come home to find a disaster scene in the place of their house.