Facebook Sponsored Posts for WorkFit Standing Desks
Digital Marketing | Ergotron Inc.
My roles: Copywriter, Photo Editor
For the initial launch of sponsored Facebook posts promoting Ergotron’s WorkFit standing desks, my team developed new graphics and messaging variations, testing dozens of photo/headline combinations. The Facebook ads targeted users who had “Liked” content related to sit-stand desks, Ergotron, or our competitors and led them to a relevant landing page on ergotron.com.
