The MAPS Institute is dedicated to helping people find and sustain balance in their lives so that they can simultaneously be more productive and effective at work, have deeper and more fulfilling relationships, and live a more meaningful life.
The challenge:
the client asked me to come up with a perfect symbol to embody "wellness" and "balance" without feeling sterile or stuffy.
The solution:
I helped my client to embody their visual story by designing a minimal symbol. I went with a simple tree illustration as trees symbolize physical and spiritual nourishment. they are a vital part of nature and earth balancing between oxygen and carbon dioxide, a tree is a powerful symbol for life, nature and balance.
I chose the colors green and orange to represent a combination of balance, enthusiasm and energy.
OPTIONS
MAPS is a reminder that our journey never ends, that this is the time to activate, to bring to fruition your purpose. It is all about taking the journey, step by step, and rechoreographing our minds and hearts as the road changes.
Animated version of the icon:
