In a world where grain bowls are symbolic of health-conscious hipsters, it takes more than wholesome ingredients to stand out from the bunch.
Introducing the sister brand of SaladStop, a vibrant quick-service restaurant determined to excite the way we see (and taste!) wholesome grains. Starting with Singapore's Central Business District, HEYBO is a bright spot of sunshine that spreads neighbourly cheer with feel-good fast-food that's just as hearty as your favourite home-cooked meal.
Who said healthy had to be bland?
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Agency: Bravo Creative
Creative Directors: Cheryl Ann Lee, Edwin Tan
Strategist: Jolene Leong
Copywriter: Jamie Tan
Art Directors: Shermaine Wee, Melvin Yeong
Photographer: Nic Loh
