Affirmations
Brand Identity
Brand Identity
Designers: Sarah Addy, Leah Wendzinski, and Libby Bogner
School: College For Creative Studies (2016)
This rebrand was part of a sponsored project with Mercedes-Benz Financial Services and Affirmations. I worked with a team of 2 other graphic designers to rebrand Affirmations, an LGBTQ community center in Metro-Detroit. After extensive research on LGBTQ history, current issues, and design trends, our group developed a new concept for the brand, along with a set of brand guidelines and applications.
Our concept is as follows: “We are an organization that caters to all gender identities & sexual orientations. Our goal is to show the details within this spectrum through different viewpoints & perspectives. We will create an immersive branding systems that puts the user in that space - allowing Affirmations to expand in location & idea while always occupying this inclusive spectrum.”
Process
