Life Fitness | Hammer Strength Product Line Accessories
Developed Hammer Strength accessories through Brand Direction, Product Design and Product Graphics. Working with teams of OEM's in creation of the Hammer accessories product line created numerous intellectual properties (patents) for Life Fitness.
The VBL (visual brand language) incorporated a strong "X" design element that is evident throughout the product line as an example of "Power". Another attribute of the "X" design element creates an "anti-roll" feature in the dumbbells.
Market Opportunity
Visual Brand Strategy | Positioning
Hammer Strength Product Line | Accessories
Hammer Strength | Plyo Boxes (Wood, Multi sided, Stackable)
Hammer Strength | Plyo Boxes (Graphic Explorations)
Hammer Strength | Slam Balls
Hammer Strength
CMF - Color, Material and Finish documentation
Hammer Strength
Dumbbells
Hammer Strength
Plates
Hammer Strength
Examples of Plate Concepts
Hammer Strength
Sand Bells
Hammer Strength
Kettle Bells
Hammer Strength
Barbells
Hammer Strength
Bumper Plates (Olympic)
Life Fitness
HIIT Hurdles
Life Fitness
HIIT Speed Jump Ropes
Life Fitness
HIIT Leather Jump Ropes
Hammer Strength
Slam Ball Physical Prototype | Design Validation
Hammer Strength
Final Product Branding
