I had the pleasure of working with Soaps By Hailey on designing new packaging and labeling for their 2020 spring line launch. I designed their logo in early 2019, so I was very excited to collaborate with them again on further developing their brand identity in their packaging. The goal with creating all these labels was to give the company a product that felt fresh and modern, and could be used for several years in the future across their products.
All photography is provided curtesy of Mary Frost: https://www.mary-frost.com/
This is the first of two 'families' for the packaging I developed. This family is defined by the single label being wrapped around a bottled product. The label is printed on high gloss label paper and is water and oil proof.
The second family of labels is defined by the need to have a front label and back label on the product packaging. The main design difference in this family being mostly green and centrally focused.
