Innovation factory - INFACT COFFEE
Effective coffee: A creative hub powered with caffeine
Effective coffee: A creative hub powered with caffeine
Coffee stimulates the mind, yet most Hanoians associate coffee with downtime: they drink it when they relax, read a book, or hang out with others. Recognizing that a growing group of professionals were in need of a work-friendly space with good coffee, we design an experience specifically tailored for these modern-day workers. Hai&Ikigai has accompanied with Infact Team from consulting on the process of brand naming, storytelling, tone of voice to the design of the identity, packaging, and promotional materials. Innovation Factory, or InFact in short, became the birthplace of a now thriving innovation community.
Year
2019
Client
Innovation Factory
2019
Client
Innovation Factory
Creative Process
Brand Positioning
Customer Profiles
Visual Identity