amazing results/feedback on social media posts!
Britvic needed to release the Soft Drinks Review 2018 for the press and I had to come up with a special and modern visual for these annual report books to reflect the excellent year for the soft drinks category. I've chosen vibrant colours to represent the extraordinary results that Britvic had in the 3 categories.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
Britvic needed to release the Soft Drinks Review 2018 for the press and I had to come up with a special and modern visual for these annual report books to reflect the excellent year for the soft drinks category. I've chosen vibrant colours to represent the extraordinary results that Britvic had in the 3 categories.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
Print and Digital Books
The best approach is not always an advert
A successful project created for a Real estate construction company. Every time a project is launched a guide book is distributed for potential customers in order to encourage the final flat purchase. These guides contain the best local tips around the new construction: restaurants and bars, tourist places, services in the area, neighbourhood story and a map.
Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Espalhe Guerrilla Marketing MSLGROUP | Client: Klabin Segall (real estate construction company)
Agency: Espalhe Guerrilla Marketing MSLGROUP | Client: Klabin Segall (real estate construction company)
J2O Brand pager
A summary of a product, its range and reasons to buy. Material for the trade market.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
A summary of a product, its range and reasons to buy. Material for the trade market.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
BRITVIC PORTFOLIO BROCHURE
Brochure with all Britvic products - to distribute for managers and for the trade market.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
Brochure with all Britvic products - to distribute for managers and for the trade market.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
PRODUCT GUIDES DON'T NEED TO BE BORING
The challenge: creating an instructive yet innovative information pack to help sell in the Britvic soft drinks range to contract catering retailers based within universities and colleges.
So… how to make this interesting? I’ve explored the imagery relevant to the university environment and I pick up a route that featured a typical university hoodie. The Soft Drinks Guide’s cover would be designed to resemble the graphics on this hoodie. Then I selected a SPECIAL MATERIAL for the sleeve in order to make the guide more DISRUPTIVE AND COMPELLING. A single-sided tactile material that feels like cloth but behaves like paper. Other details were added to help bring the guide to life; laces with crimped brass ends to mimic drawstrings, threaded through two punch holes enhanced with brass eyelets. All of these elements combined added an EYE-CATCHING REALISM to the hoodie sleeve. The results: client was delighted with the final product, especially the tactile quality of the soft-to-the-touch outer sleeve. It was simple yet very effective, and became a useful tool that enabled Britvic’s partners to start discussions with the university catering contacts.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
The challenge: creating an instructive yet innovative information pack to help sell in the Britvic soft drinks range to contract catering retailers based within universities and colleges.
So… how to make this interesting? I’ve explored the imagery relevant to the university environment and I pick up a route that featured a typical university hoodie. The Soft Drinks Guide’s cover would be designed to resemble the graphics on this hoodie. Then I selected a SPECIAL MATERIAL for the sleeve in order to make the guide more DISRUPTIVE AND COMPELLING. A single-sided tactile material that feels like cloth but behaves like paper. Other details were added to help bring the guide to life; laces with crimped brass ends to mimic drawstrings, threaded through two punch holes enhanced with brass eyelets. All of these elements combined added an EYE-CATCHING REALISM to the hoodie sleeve. The results: client was delighted with the final product, especially the tactile quality of the soft-to-the-touch outer sleeve. It was simple yet very effective, and became a useful tool that enabled Britvic’s partners to start discussions with the university catering contacts.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
Shortlisted for Ollie Award 2018
The brief given was to create a "Pride style" identity for a Diversity & Inclusion Event for Britvic. To make it stand out and get people more engaged with the movement, I've created this cut through identity full of vibrancy, pride and passion, which certainly doesn't shy away. I then gave it that EXTRA 10% BY MAKING THE FLYERS DOUBLE UP AS LITTLE FLAGS. So guests could raise this flag and B-Proud with Britvic. The client liked so much THAT FOLDER that this design became the visual identity for B-Proud.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
The brief given was to create a "Pride style" identity for a Diversity & Inclusion Event for Britvic. To make it stand out and get people more engaged with the movement, I've created this cut through identity full of vibrancy, pride and passion, which certainly doesn't shy away. I then gave it that EXTRA 10% BY MAKING THE FLYERS DOUBLE UP AS LITTLE FLAGS. So guests could raise this flag and B-Proud with Britvic. The client liked so much THAT FOLDER that this design became the visual identity for B-Proud.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
Shortlisted for Ollie Award 2018 - Oliver Agency
Folder | Panel | Email Signature | etc...
a different perspective
I've used an opened can to announce the vacancies applications were open for Britvic apprenticeship.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
I've used an opened can to announce the vacancies applications were open for Britvic apprenticeship.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
Print and Digital Poster
SAFETY CRITICAL RULES
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
Folder
AXA FOLDER
Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: AXA PPP Healthcare
Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: AXA PPP Healthcare
3M TF-30 BANNERS
To promote the TF-30 campaign I've explored the 3M brand guidelines, creating dynamic and vibrant design for these banners.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: 3M Science
3M MOUNTING TAPES FOLDER
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: 3M Science
Together we are stronger
In order to obtain the National Organisation Accreditation of Excellence, the hospital launched an internal campaign to guarantee the total adhesion of the employees.
In order to obtain the National Organisation Accreditation of Excellence, the hospital launched an internal campaign to guarantee the total adhesion of the employees.
Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Promarket | Client: Esho Hospitals
Agency: Promarket | Client: Esho Hospitals
SÃO LUCAS HOSPITAL LEAFLETS
Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Promarket | Client: Esho Hospitals
Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Promarket | Client: Esho Hospitals
HELLO KITTY SCRAPBOOK
When Hello Kitty completed 50 years in Brazil, Sanrio's requested a scrapbook design to distribute in their celebration event.
Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Espalhe Guerrilla Marketing MSLGROUP | Client: Sanrio - Hello Kitty
When Hello Kitty completed 50 years in Brazil, Sanrio's requested a scrapbook design to distribute in their celebration event.
Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Espalhe Guerrilla Marketing MSLGROUP | Client: Sanrio - Hello Kitty
PEPSI MAX WHEEL
I've designed this food pairing wheel for bars and restaurants.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
I've designed this food pairing wheel for bars and restaurants.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
THE CAMPAIGN HIT 3 MILLION USERS ON FACEBOOK
The challenge was to find a way to engage the millennials and to start building up loyalty to the brand - Tim. We could not use the regular communication language, like ads, brochures, etc. It should be something more interactive. As people get older, they can no longer hear the sound at high frequencies above 17MHz. This web application challenged the users to prove that they are young in a playful hearing test, engage friends in order to get a free Tim mobile. I’m very proud to have been part of this project by creating all pieces - from logo to web app screens. The whole concept should reflect the dynamic visual language and vibe of young people to ensure their engagement in the campaign.
Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Espalhe - Guerrilla Marketing MSLGroup | Client: Tim Mobile
Logo | Folder | Email marketing | Packaging | Website | etc...
ART EXHIBITION CATALOGUE
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Client: Induce London
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Client: Induce London
FIRST PRIZE - BEST POSTER OF INTERNATIONAL FESTIVAL DEL NUEVO CINE LATINOAMERICANO 2006 - CUBA - HAVANA!
Poster created for the documentary about the award-winning Brazilian architect - Oscar Niemeyer
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Client: Jobi Films
Poster created for the documentary about the award-winning Brazilian architect - Oscar Niemeyer
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Client: Jobi Films
Poster | Invitation | Outdoor | etc...
FILM POSTER
Poster created for the documentary Galáxias. It is about nomadic bookstores in Brazil. The white lines represent at the same time THE legs OF A MAN and books side profiles.
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Client: Jobi Films
Poster created for the documentary Galáxias. It is about nomadic bookstores in Brazil. The white lines represent at the same time THE legs OF A MAN and books side profiles.
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Client: Jobi Films
Poster | etc...
A CHEAP SOLUTION THAT TURNED INTO AN OBJECT OF DESIRE.
WORK PUBLISHED IN P.I.E BOOKS IDEAS UNBOUND.
I was very excited when I’ve got a briefing to design a film/documentary poster. It would be my first! As we know - the world is not perfect - there was a “but”: CLIENT HAD NO BUDGET FOR THAT. The film was about poor women that sell cosmetics (knocking door by door) in Amazonia - Brazil. AN ORANGE AND VERY CHEAP MIRROR WAS PART OF THEIR TOOLKIT TO SELL. You could see it all the time in the film. My solution came up immediately: WHAT WOULD BE BETTER THAN A MIRROR TO TALK ABOUT VANITY (NAME OF THE FILM)? WHY NOT USE EXACTLY THIS SMALL MIRROR (A5 SIZE) TO BE THE POSTER? At the festival, where we could see all those default size film posters - there it was - THE TINY ORANGE MIRROR STANDING OUT. PEOPLE WENT NUTS with it and spent the whole festival chasing the director TO GET ONE MIRROR. We knew it would happen so we produced a lot of them to distribute. When the documentary was bought by a big channel, in the launching day at cinema, they’ve produced more mirrors as a gift for the guests.
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Client: Jobi Films
WORK PUBLISHED IN P.I.E BOOKS IDEAS UNBOUND.
I was very excited when I’ve got a briefing to design a film/documentary poster. It would be my first! As we know - the world is not perfect - there was a “but”: CLIENT HAD NO BUDGET FOR THAT. The film was about poor women that sell cosmetics (knocking door by door) in Amazonia - Brazil. AN ORANGE AND VERY CHEAP MIRROR WAS PART OF THEIR TOOLKIT TO SELL. You could see it all the time in the film. My solution came up immediately: WHAT WOULD BE BETTER THAN A MIRROR TO TALK ABOUT VANITY (NAME OF THE FILM)? WHY NOT USE EXACTLY THIS SMALL MIRROR (A5 SIZE) TO BE THE POSTER? At the festival, where we could see all those default size film posters - there it was - THE TINY ORANGE MIRROR STANDING OUT. PEOPLE WENT NUTS with it and spent the whole festival chasing the director TO GET ONE MIRROR. We knew it would happen so we produced a lot of them to distribute. When the documentary was bought by a big channel, in the launching day at cinema, they’ve produced more mirrors as a gift for the guests.
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Client: Jobi Films
J2O ART POSTERS
Posters created for the Brand of the Month at Britvic - an internal event for a brand to showcase its promotional campaign of the moment.
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Posters created for the Brand of the Month at Britvic - an internal event for a brand to showcase its promotional campaign of the moment.
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
L'ORÉAL SKIN COLOUR FLYER
A SIMPLE PIECE THAT MAKES A HUGE DIFFERENCE. I've created this flyer thinking about the beautiful variety of women's skin colours. This material was used by makeup artists at the L’Oréal makeup stand to STIMULATE PRODUCTS PURCHASE. The best products were recommended according to each customer's colour skin. Only for you. A brand that makes you feel special.Because you’re worth it.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Client: L'Oréal Paris
A SIMPLE PIECE THAT MAKES A HUGE DIFFERENCE. I've created this flyer thinking about the beautiful variety of women's skin colours. This material was used by makeup artists at the L’Oréal makeup stand to STIMULATE PRODUCTS PURCHASE. The best products were recommended according to each customer's colour skin. Only for you. A brand that makes you feel special.Because you’re worth it.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Client: L'Oréal Paris
L'ORÉAL MISCELLANEOUS
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Leaflet | Banner | Cards | Folder | etc...
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Leaflet | Banner | Cards | Folder | etc...
BRITVIC SUMMER MENU
Cocktails / drinks menu template specially designed for summer season that needs to be flexible enough to accommodate amends on the product range according to each venue. The inspiration was the tropics theme.
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
Cocktails / drinks menu template specially designed for summer season that needs to be flexible enough to accommodate amends on the product range according to each venue. The inspiration was the tropics theme.
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
