If you've ever been to New Orleans you know it: music and jazz are an integral part of the city's DNA. New Orleans is steeped in music, and it is a vital part of its history and culture. To announce the 2013 New Orleans Jazz and Heritage Festival's talent line-up, we took this deep connection to music and integrated it visually into the daily pulse and energy of the city. The result is a fun and culturally-rich presentation that entices the viewer to get excited for both the city and the music.