CSR Led Branding - Atlas Copco
Drink and Think
Target Group:
The Employees of Atlas Copco
Situation:
Under their CSR initiatives the client installs water purification plants across the country. They want their employees to come forward and contribute to this cause
Insights
In an office environment, water coolers are the place literally and figuratively, where conversations spread. Also metaphorically that’s where the TG quenches it thirst for water/ gossips.
Idea- Drink and Think
We took the insight and did the branding in an around the water cooler area, which compels them to think and act.
