This conceptual advertisement campaign was created by Kathryn and Maddie Kate in order to reinforce Chipotle's brand and their values. Chipotle's mission is to change the face of fast food, start conversations, and directly support efforts to shift the future of farming and food. 

The goal of this ad campaign was to display the all natural, whole ingredients that go into their food. The idea of freshness was incorporated throughout the three separate ads. The line "Fresh is..." and then an adjective of fresh food was used. The tone of the series is light, colorful, and clean; all while being consistent to the existing Chipotle brand. 

For more information on the design and concepts of this advertisement campaign, check out the Project Brief.