Logos

FIRST PRIZE - Logo CONTEST

I've created this logo for a contest in Brazil for the Creative Club of Rio de Janeiro (CCRJ) - The famous tourist place in Rio - Pão-de-Açúcar, was used to represent the creative "heads" from Rio.

Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Client: CCRJ

Logo | Brand Guidelines | Business card | etc...

DOCSCAN LOGO

Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Client: Ricoh

Logo | Brand Guidelines | Business card | Poster | etc...

Thermal business logo

Logo created for an internal program to encourage communication between company and employees. Alstom believes that a narrow relationship, in which all sides can contribute, helps to improve the business itself.

Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Client: ALSTOM

3 in 1 logo

Championship created and sponsored by a telecommunications company - Brasiltelecom. The icons represent at the same time the athletes cycling, running and swimming.

Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Client: BrasilTelecom

SNACKABLE INSIGHT LOGO
It is a Britvic program that HELPS TO IMPROVE THE INTERNAL COMMUNICATION. I've created the logo using the "Packman game" as a reference...The employee "eating" (learn) information, techniques and new ideas to make your performance better.
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
Logo | Poster | Website | Mug | T-shirt | etc...

LISTEN MORE!
One of the MOST IMPORTANT JOBS OF THE YEAR FOR BRITVIC is that conference. It was a responsibility to come up with a top logo/ visual for it and I'VE DONE IT IN JUST 4 HOURS! CLIENT FEEDBACK: "We were very happy with your design work, we felt you LISTENED TO US THROUGHOUT AND BROUGHT TO LIFE OUR VISIONS! Everyone really loved the going for gold theme!” Danielle Feathers (Commercial Comms Executive) / “I thought your work was fantastic for the conference and I find you to be both helpful and professional! I look forward to working with you on the next one. The work was OUTSTANDING and VERY CREATIVE - you have a great creative mind.” Sarah Meddeman (Commercial Comms Executive).
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic Soft Drinks
Logo | Welcome Kit | Badge | T-shirt | Stage Panels | etc...

LOGO FOR AN internal program

Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Agency: Oliver Agency | Client: Britvic

Logo | Email template | Signature banner | Powerpoint templates | etc...

PROMOTIONAL LOGOS FOR CHILDREN ARE MOST EFFECTIVE WHEN A STORY IS EMBEDDED IN THEM
The briefing: create a strong communication to boost The Coca-Cola Olympic Teddy Bears Promotion that by accumulating Coca-Cola bottle caps and stamps you could exchange for a teddy bear. The best solution was to show the entire bears range to incite kids to collect the teddy bears. The flying medals were used as support for teddy bears and the bottle caps as a podium. Coca-Cola logo was repeated several times, reinforcing the image of the brand in kids’mind. COCA-COLA OLYMPIC TEDDY BEARS WENT OUT OF STOCK!
Concept /Art Director: Caterine Loures | Copywriter: Marcos Bassini | Photographer: Hamdan
Agency: McCann-Erickson | Client: The Coca-Cola Company
Logo | Price Poster | Pull up banner | Stopper | Barker | Post-Mix | Ad | etc...

DEALING WITH A SPECIFIC REQUEST FROM CLIENT
An american CBD products brand has requested a logo/brand creation inspired in the classic English style. I've created it putting together some elements: A FOX AND HIS HEMP LEAF CROWN. IN A SHIELD OF HEMP LEAVES. A PLAID PATTERN is used as a support for the brand visual and it comes in 3 different colours ( that could be used according to each product range).
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Client: King Norton CBD
Logo | Pattern | Label | Business card | Signage | Packaging | etc...

A brand must always have a story behind
to support its values
Briefing: I was given just a name - Sevillana and bottle of a sparkling orange session wine, born in Sevilla and brewed in California. My concern was to develop a communication that REACHES BOTH TARGET (MASCULINE AND FEMININE). The idea came up as A LOVE STORY: A BIRD (MASCULINE) FALLS IN LOVE WITH A FLOWER (FEMININE) AND HER SPARKLING "NECTAR" (ORANGE WINE). To help to tell this story I've used some elements: bird, flower, orange and mandalas (inspired in Sevilla’s famous tiles). I've also used the shape of the label to refers to a woman’s silhouette and to keep the balance I've chosen masculine colours (blue and copper). The logo is composed by three elements: the FAN/SUN (visuals references from Spain), ORANGE/LEAVES and THE BRAND’S NAME.
Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Client: Ripened Ventures - Sevillana
Logo | Elements | Label | Bottle cap | etc...

It is very effective when you have a smart visual representation of your product in the brand

The specialty of this restaurant is temaki. Temaki is a type of cone-shaped sushi. The inspiration came up straight away: a house tracing plus a temaki shape, working as a megaphone announcing the special of the house.

Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Client: Temaki House

The hidden strength of an archetype

This special logo was created for a luxury hair and beauty salon in London. I've used one of the archetypes for beauty: the peacock - a reference of it - the feather. The feather is the trace of the letter F and also represents the woman hair.

Concept / Art Director: Caterine Loures | Artwork: Caterine Loures
Client: Maison Fer Nabuco

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